The dashboarding solutions give a clear view of client investment and performance, allowing teams to review and optimise campaigns effectively to deliver the best outcomes. Wavemaker South Africa has individualised the system with tailored dashboarding solutions powered by the OS outputs. Through the OS, however, this data is now drivenīy artificial intelligent and machine learning and, as a result, is even more detailed How it worksĭata has always been at the heart of Wavemaker’s approach to It was rolled out globally in stages, starting in February 2020, and has been fully operational in South Africa since October 2020. The OS was commissioned by Global CEO Toby Jenner and developed by Wavemaker’s technical team in Poland. This ensures we deliver additional revenue opportunities to our clients.” It does this not only by dealing with media performance and ROI, but also by providing guidance on media investment weighting and optimal channel selection, and by helping to identify missed revenue opportunities. “It enables us to offer our clients informed, customised, data-driven and strategic media insights that answer important business questions. ![]() “The platform is designed to offer detailed information on our clients, their consumers and their consumers’ purchase journeys across a multitude of categories,” she explained. ![]() “’Provocative planning’ is the essence of our new positioning, and our new OS is a bespoke, results-drive platform that demonstrates our positioning in practice,” said Merissa Himraj, Wavemaker South Africa’s chief strategy officer in a statement. The operating system (OS) can also be integrated with local market data sources, ensuring that outputs have local, in-market relevance. These include GroupM’s Live Panel, Mindsights and Wavemaker-owned Momentum studies, which together provide a view of consumers’ purchasing and media consumption behaviour. Ikea’s Feels Just Like a Holiday may not be the equivalent of Wham’s Last Christmas, to provide fame and recognition for the brand every holiday season for decades to come, but it’s a charming song and shows that Ikea is staying relevant and innovating as the marketing playing field evolves.Wavemaker has developed and launched a news operating system that “seamlessly pulls together different data points and integrates them with other systems”. There’s an attractive incentive for brands to do this as Tik Tok is also shaping music trends beyond their platform with over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100 (twice as many as last year.) If you want to dig in deeper to these music trends on one of the world’s fastest growing social media platform, check out TikTok’s Music Report 2021. As some brands still are raising eyebrows and feel bewildered by the seemingly complete randomness of what is a hit on TikTok, we’re convinced that agencies like Song Candy will be having more brands knock on their door next year.Īs brands look for ways to entertain their consumers and to connect with them in appealing ways, we think we’ll see more of these original songs pop up. To make it happen and to make sure they hit the right mark with their tune to fit in on the platform, Ikea partnered with mobile video publisher Group Nine Media and Song Candy, a creative agency that specializes in producing original songs for brands for sound-centric environments like TikTok, Instagram Reels, YouTube, Triller, Spotify and more. In addition, 58% of TikTok users said they felt more connected to brands when the music was enjoyable. The choice to launch a song was heavily influenced by research that shows 65% of TikTok users prefer videos from brands that feature an original sound. ![]() That theme is consistent throughout the brand’s broader “Host Masters” campaign, which Wavemakerwas part of designing and delivering. With lyrics that mention “the glow of those candles from Ikea,” the song mostly focuses on the warm and cosy feelings that often come with holiday gatherings. It’s the first time the world’s largest furniture seller has created original music specifically for the social video app. Ikea has upped their game on Tik Tok by releasing a holiday-themed anthem, “Feels Just Like a Holiday,” produced specifically to go viral on the platform.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |